Week 2 - MBA 6101 - Guerilla Marketing

Chapter 2 of Guerrilla Marketing unveiled an interesting discussion on the importance of guerrilla marketing and why it is needed.  Mastering guerrilla marketing can offer one skill that are not only desirable by larger corporations, but also can make one’s own business successful. Guerilla marketing is an important skill to learn as an entrepreneur as it offers a method to compete against large corporation’s marketing. It provides an opportunity to make a small entry into the market and develop a stream of customers that will purchase the product or service.

The internet is the best free method of marketing as it has unlimited channels where one can promote their company. From social media to ads within Google, it is easy to promote the product and drive sales. Harder to master, online advertisements must be developed in a manner that is appealing to customers and not seen as a nuisance. While budgets are greater for large corporations, entrepreneurs can better stretch their marketing dollars and get more bang for the buck as they are able to develop organic marketing campaigns to generate interest. 

Reference:

Levinson, J. C. (2007). Guerrilla Marketing. Morgan James Publishing.