Week 3 - MBA 6101 - Guerrilla Marketing
What secrets of guerrilla marketing work for your business? All of them, of course! Each fundamental secret of guerrilla marketing aims to satisfy a certain part of one’s business and allow it to be successful. It keeps the business processes moving forward and allows the business to grow over time and become even more profitable. Businesses take time to grow and need commitment from not only its founders, but also those employed in the early days. Take Apple, for example, the founders stuck through it since day one and launched one of the most successful companies in the world. Although some early partners left, majority were along for the ride as the company gained traction and grew.
Companies like Apple, Microsoft, Tesla, Facebook, Twitter, etc. follow these secrets to a certain degree to deliver a product and/or service to their customers. Using the secrets of guerrilla marketing, entrepreneurs can develop a product that not only amazes the customer, but also show them that it is a missing vital piece of their daily lives. This allows the company to cause the customer to become dependent on the product and create a recurring customer. The secrets are out!
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