Week 5 - MBA 6101 - Guerrilla Marketing

For guerrilla marketing to be successful and produce strong profits, an entrepreneur can create a creative strategy that can accompany their product/service with something that will appeal the customer target. For example, Mr. Clean has many cleaning products that they believe offer the best option to combat dirty surfaces. To do this, the Mr. Clean team created a character that dances and makes cleaning look fun. In the same manner, it is important to find the drama of what one may offer and how it can benefit the audience target. (Levinson, p. 49-50, 2007)

Creating a creative strategy allows one to test the market for profits and if what one is selling is going to have an impact on society. Nowadays, creative strategies revolve around social media and how to reach the world’s population. Social media can instantly make something go viral if it has the right plan on how to appeal to a large population immediately. The more something is seen and liked, the more it is shared and creates organic movement. A creative strategy is the jumpstart a product/service needs to create the organic sales at a much larger scale than ever. 

Reference

Levinson, J. C. (2007). Guerrilla Marketing. Morgan James Publishing.