Week 8 - MBA 6101 - Guerrilla Marketing

 As an entrepreneur, it is of the utmost importance to understand what the customer is asking for. Learning your market, understanding what customers like and do not like about your product can help understand how to make your product better or create new ones that will further interest them. Levinson shares in the text that it is important to “…test, test, and test.” (Levinson, pg. 84, 2007) The biggest and best companies today are always trying to connect with their customers in some way and understand what their needs are. Keeping opened ears and showing that the customer is heard can further increase their loyalty to your brand and wanting to support over the years. 

Today’s world makes it very easy to understand what consumers are looking for. For example, Sonic the Hedgehog, a classic Sega game turned movie, was announced and yet, Sonic looked distorted and not how the fanbase expected. In return, the viewers immediately flocked to social media to share their distraught which forced the production company to take a year to redesign Sonic. After doing that, Sonic looked much closer to the game and the movie became an instant hit. In this sense, allowing customers to provide constructive and critical feedback can create a far better product that can lead to one’s success. 

Reference

Levinson, J. C. (2007). Guerrilla Marketing. Morgan James Publishing.