Muneeb's Marketing Blog

 As an entrepreneur, it is of the utmost importance to understand what the customer is asking for. Learning your market, understanding what customers like and do not like about your product can help understand how to make your product better or create new ones that will further interest them. Levinson shares in the text that it is important to “…test, test, and test.” (Levinson, pg. 84, 2007) The biggest and best companies today are always trying to connect with their customers in some way and understand what their needs are. Keeping opened ears and showing that the customer is heard can further increase their loyalty to your brand and wanting to support over the years.  Today’s world makes it very easy to understand what consumers are looking for. For example, Sonic the Hedgehog, a classic Sega game turned movie, was announced and yet, Sonic looked distorted and not how the fanbase expected. In return, the viewers immediately flocked to social media to share their distraught ...

AI exists in almost every aspect of the technological realm. As shared in the text, it can be used for educational purposes, such as, coursera where individuals are able to take online courses and learn new skills. (Kelsey, pg. 153, 2018) Google is the company that consistently comes to mind when thinking of AI. Google systems use AI throughout its business as it allows for better understanding of their customer base and to deliver results more appropriate the customer. Another big platform within Google that uses AI is YouTube. YouTube does an excellent job in machine learning to understand the current trend a viewer is on and recommend videos accordingly. It allows creators to be discovered more frequently while matching to what the consumer is currently interested in. The demand for AI is increasing as new programs, services, and websites find ways to use it. It is important for more individuals to get on board with it and allow programs to enhance one’s business to new prospects. L...

To determine if the marketing campaign is worth the effort, it. is important to review that the marketing campaign is profitable before looking to scrap it. It is best to weigh the campaign based off its profiting dollars rather than removing it completely to save money. As shared in the text, the accountant will be the best for this as they can tell if a campaign is slowing down or still drawing in money. (Levinson, p. 71, 2007) Another method in getting one’s product/service out in the world is to offer a trade, or barter, that the other party would be interested in. Doing so allows both parties to receive a fair but needed end of the trade that allows them to move forward in their own business.  In the marketing world, products/services can be promoted in almost any aspect that will create sales. Today’s digital world allows for a better way of tracking marketing efforts and developing stronger connections with customers. Bartering has become extremely popular in the digital wor...

At the pinnacle of your business, not everyone will believe in what your business stands for and is looking to bring forward. However, this is the moment where you cannot panic; instead, this is the moment where the fear should motivate and energize you to grow at higher rate and be willing to take risks. One of the biggest lessons that has paid off over time is taking care of one’s employees. Company culture is extremely important as it sustains growth. (Yu, pg., 145, 2021) For example, the CEO and founder of Chobani Yogurt provides share options and other benefits to his employees showing that the company is not another “get rich” business. Instead, the founder shows compassion to all his employees and shows that their health, both physical and mental is important for his business to grow. Building trust with one’s employees is extremely important. Employees must be behind the full vision and mission that the founder has set. To do this, the founder must keep the road open both ways ...

 Google Ads is an excellent method of sharing information about one's company. In simple steps, it allows one to provide Google with the basic information and even provides a great preview of what the ad will look like. After the basics are identified, the process shows you what the recommended budget should be for the ad. However, one has the flexibility of where they would like their budget to be as not every company can afford a high dollar marketing campaign. Once all the payment information is given, the ad goes for approval by Google to ensure it meets their terms and restrictions as well as follows their set guideline as to what they would like advertised within their search engine. Once it's approved, the ad is up and running!  Google Ads provides a great feature by allowing one to customize every single aspect of their ad. They can control their targeted audience, what they are looking for in their ads, what keywords to target, etc. Although these tasks can be complic...

Machine learning is one of the most common ways AI is used in business. It allows companies to let programs learn business flow and allows them to take over the processes. In addition to this, it requires less resources towards hiring someone that can handle that process and allows one to focus on bigger picture tasks. Kelsey provides the example of DataRobot, a machine learning program that can take on many tasks. However, competition is increasing as Amazon and Google develop their own programs that have been created with stronger resources.  To learn more about AI, it does not need to be a typical textbook style research. Instead, AI exists well within various platforms that allow one to learn about it in a much more enjoyable manner. YouTube is a great platform where one can search for various videos that teach about AI and its influence on society and businesses. It can even teach you how to use an AI program within your own business and implement in repetitive tasks. With mos...