Week 1 - MBA 6101 - Ascend Your Startup

 Developing a new business and product to go with it is not an easy task. This can countless hours, resources, and energy that will become extremely draining and stressful. In a world that has some of the most advance and accessible methods to create a new business, it is becoming extremely cutthroat to develop something different and useful. Those that carry the passion and drive with revolutionary ideas are facing a race against time and the "invisible person" who may exist that has the same idea and is steps ahead. 

In Helen Yu's Ascend Your Startup, she describes that a founder must start their ascent somewhere which is an excellent point in today's entrepreneurial world. (Yu, pg 34, 2021) It is important to move somewhat slow and look at each stage as one moves forward rather than the end goal. As she shares, the map will be rough and will be very fluid as the business needs change. It is important to adapt and allow the business to be molded and better fit customer needs. Yu shares 4 decision questions that an entrepreneur must ask in order to understand their idea and how ready is it to become a full business:

• Why are you on this journey?
• What problems are you solving?
• What does success look like to you?
• How will you honor your brand?
• How will you prepare for the climb?

Having a strong vision will allow the business to grow and develop properly. 

Reference:

Yu, H. (2021). Ascend your start-up: Conquer the 5 disconnects to accelerate growth. Made For Success Publishing.